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Macroeconomic view

Updated: Aug 23, 2019

Internet penetration is considered to be the most important enabler for E-commerce to flourish across globe. Global internet penetration has continued to rise at a steady rate in the last five years and had reached 60% in 2018 from 49% in 2015. The global internet penetration is expected to increase further at a compounded annual growth rate (CAGR) of 7.2% between 2018-2022. According to a recent survey of more than 15,000 internet users conducted by The Boston Consulting Group (a.k.a BCG), half of the global consumers use internet for different online activities. The number of new online consumers has increased significantly in emerging countries compared to the developed ones. The total internet users in developing countries is expected to exceed by more than two-folds, as compared to developed markets in the next 4-5 years.


It is expected that approximately 900 million new internet users will be added to the total consumers in emerging markets between 2018-22[1], versus only 80 million from developed markets

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